Corporate Lifestyle Photography Services
Showcasing your team in action is a powerful way to communicate your company culture and give prospective employees and customers a glimpse into what it's like to work for or do business with you. Incorporating Corporate Lifestyle Photography into your marketing and recruitment efforts can also help boost your brand's image and build trust with your target audience. By showing the human side of your company, you'll make a more personal connection with your audience and demonstrate your company's commitment to creating a positive and supportive work environment.
The term “corporate photography” encompasses a variety of images – from headshots and portraits to a host of company events. All corporate photography must be taken from a brand perspective, so getting to know your clients is essential.
In the case of tradeshow, conventions, and product launch photography, a company’s brand graphics are of key importance. Photography for this sort of event should capture employees in action as they interact with brand graphics. Both tradeshows and product launches present ample opportunities for such corporate photography because the context itself is usually a collage of logos and company colors.
Additional corporate event photography includes things like team-building exercises, corporate retreats, and annual or other important meetings. In those cases, the brand may be a little trickier to capture, but chances are, you’ll be able to sneak it in – think of letterhead on the boardroom table in front of a meeting participant.
Perhaps the most dynamic corporate photography is that of events where employees or partygoers are engaged in less serious interactions. Both party photography and team-building events provide many opportunities to show company members in a less serious fashion. Again, knowing the client is key so that you can properly focus on images that reflect company culture and, often, a sense of fun that adds to the more human aspects of corporations.
Showcase your company in action with the best local corporate and event photographer. Diego Cappella is an expert in capturing your company at work and at play. He ensures that all of your photographs will be taken from your brand perspective, with your professional identity as the ruling factor. Even his headshots and portraits are created with your distinct company identity in mind.