I’m Diego Cappella, a professional photographer with over 20 years of experience in advertising. I started as a graphic designer and progressed to art director and finally creative director. Along the way, I’ve collaborated with global brands like Honda, Coca-Cola, and American Express. My background in advertising profoundly influences my photography, shaping how I approach and capture my subjects – whether it’s documenting the intricate manufacturing processes of a multi-million-dollar corporation or creating headshots for a small family business.

My advertising experience has given me invaluable insights into the professional, client-based side of photography. I understand that the needs of a start-up may require collaborative identity development and an execution plan. In contrast, more significant, established enterprises need someone who can quickly interpret and reflect their brand guidelines. This ability to adapt and deliver makes my work versatile and tailored to each client's unique goals.

My passion for photography started early when I received my first camera. From the first photograph I took, I realized I had found a superpower: the ability to freeze time and capture moments that convey movement and emotion. This passion has grown into a career where I aim to bring brands, cultures, and stories to life through static images representing their essence. Every project begins with understanding my clients’ objectives and identifying the unique qualities that should be highlighted in photographic form.

I bring an award-winning aesthetic eye to my work, ensuring that every project meets the highest standards in the industry. As a specialized industrial photographer, I emphasize safety and operational understanding. My TWIC Card, OSHA Certification, full insurance (including workers’ compensation), and background checks ensure I meet the most stringent safety and compliance standards. I work seamlessly within manufacturing environments, coordinating my equipment and approach to avoid disruptions while capturing the essence of the process.

I’m based in Palm Beach, Florida, but I offer my services nationwide, particularly in cities like New York, Chicago, Atlanta, and Houston, where I am available as a local hire. My photography gear is always packed, and I’m ready to travel anywhere to meet your needs.

Why me?
I bring many professional skills, extensive experience, and a deep understanding of commercial advertising to every project. Let’s collaborate to achieve your goals and exceed your expectations. With decades of experience and a lifetime of passion for photography, I am confident I am the best choice to bring your vision to life.